Your clients need you to start a LTC conversation with them. Why? Because 70% of those age 65 or greater will need it in their lifetimes, and for those that do costs associated with LTC can drain their life savings and take a toll on family members who unexpectedly must serve as caregivers.

For those without LTC coverage, relying on Medicare is a risky proposition at best, because the U.S. government’s federal insurance program for people age 65 and over is projected to be depleted by 2026. 

Thankfully, there are many ways to help insure against the costs associated with these risks, including standalone LTC products, life insurance product riders and linked-benefit products. And for advisors who start long-term care discussions, the economic opportunity is tremendous, as only 3% of adult Americans own a LTC insurance policy.