Evolving our Brand

We’re entering 2026 with a refreshed Symetra brand that reflects who we are today and where we’re headed. An updated logo will introduce clearer product descriptors to enhance brand clarity and relevance across digital, marketing and national advertising channels.

This evolution is on full display in our refreshed “Plan Well, Play Well” commercial starring Sue Bird, which aired during the international winter sports competition. If you missed it, you can view it at www.symetra.com/playwell/.

Our new national advertising campaign is also the premiere of Symetra’s new tagline, “Plan Well. Be Well. Live Well.” It centers our brand story around thoughtful planning and the real-life impact it has on people and families.