Starting the LTC Conversation Through Our Interactive Consumer Website

Every client you talk to has an idea of what retirement looks like to them.

Whether it’s a chance to travel the world or stay close to home and spend time with family, there’s no one-size-fits all approach to how your customers view retirement. Where they’ve been, where they’re going and how they’ll get there all factor into the strategy that you’ve helped them put in place. However, unplanned health expenses are a common risk to that retirement game plan that we all could face.

That’s why we created a new interactive website that allows them to connect their vision with the reality of what you can offer through long-term care protection. By taking this hands-on storytelling approach to Asset Care, your customers will see how including long-term care in their protection plan empowers them to pursue the retirement of their dreams. 

Two options to share

Whether you’ve taken a look at the site yet or not, now it the perfect time to start using it. We’re thrilled by the response we’ve gotten already, but we have a new option to share as well: 

Personalized Option

Have new clients you’d like to start a long-term care discussion with?
The personalized option is the right fit for you. Once the individuals have had a chance to review the information and understand the importance of this protection, they’ll be pointed back to you to start the conversation.

Generic Option

Want to start or reinforce a long-term care conversation with an existing client?
Your clients already trust in your insight with their financial future, so they know who to call when they’re ready to talk. This version of the website leaves off the contact information and call to action, so you have a little more flexibility in use. 

If you haven’t seen it yet, I really think you should. Encourage your clients to customize their experience and discover how they can protect their retirement with long-term care. And if you’re interested in the use of the personalized option, reach out to your Internal Wholesaler to get started.