[VIDEO] TreyTalks: Tips on Selling Life Insurance to Business Owners from Transamerica
Using the right words to win over business owners
Most agents miss out on business owners because they’re too focused on solutions and not enough on the conversation.
In this TreyTalks session, Trey Fairman, J.D., L.L.M., Director, Advanced Markets Group, breaks down exactly how to approach business owners — from the first question to the strategies that resonate most.
Small business fact finder
Use this resource to have more productive conversations with business owners.
Key employee coverage strategy
Help business owners see the true risk of losing a key employee and how life insurance can help mitigate losses.