[VIDEO] How Life Insurance Saved a Business from North American

When the unexpected happens, will your business-owner clients be ready?  

Twenty-five years ago, Mike Jaap started building a successful metal recycling and scrap-processing company in the Phoenix area. 

But everything changed during the 2008 financial crisis, leaving him with failing clients, broken contracts, and an urgent need for cash. 

That’s when his financial professional reminded him that, beyond death benefit protection, his life insurance policy had accumulated cash value that could provide added financial flexibility. Access to that cash value helped Mike navigate a difficult period and showed how long-term planning can provide valuable financial flexibility when circumstances change unexpectedly. 

This Life Insurance Awareness Month, share Mike’s story with business-owner clients to start conversations about how life insurance can help protect what they’ve built and plan for uncertainty.