[VIDEO] Conversations That Close Episode 3: Jordan Walker from Lincoln

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In our Conversations That Close episode, Lincoln Life External Wholesaler Jordan Walker shares a case story that combines a financial professional’s ability to understand and implement solutions throughout his relationship with a successful business owner.

Give us 10 minutes to see how this concept can fit into your client conversations.

In this episode, Jordan highlights:

• How business owners can implement the “mask on” approach to planning
• The value of straightforward client conversations on succession
• The ways life insurance can address the three pillars of risk