[REPLAY] Five Group Whole Life Conversation Starters from MassMutual
Many believe you have 30 seconds to connect with your audience when you first meet. That may not seem like much time to talk about Group Whole Life insurance with an existing or potential client — but you may be surprised the value you can add in so little time!
Join us in a conversation with Phyllis Falotico, Head of Worksite Marketing, and Russell Norris, Head of Worksite Distribution Strategy, as they recommend five engaging conversation starters that may help benefits producers have more breakthrough client conversations around the features and benefits of Group Whole Life insurance (GWL).
Conversation topics include:
- How to position GWL with clients who may be new to voluntary benefits and GWL
- What’s a good lead-in when your client is familiar with life insurance, but not GWL
- When does it make sense to mention the Chronic Care benefit and how*
- What to say when a client isn’t sure if GWL is right for their company
- How to address concerns around enrollment platforms and options
Don’t miss the opportunity to impact your client engagement and expand your business practice.
And while you’re at it, be sure to check out other smart MassMutual Worksite webinars you may have missed!
*Riders and other features, such as the Chronic Care Benefit under the certificate, may be available for an additional premium or have a fee when exercised. Availability of these features may be limited based on issue age or state of issue. The Chronic Care Benefit is not available in Massachusetts.