Maximize Client’s Cash Value with This Sales Strategy

Use 1035 dollars to maximize future long-term care and death benefit needs

Planning for future care needs is a top concern as people age. You can help clients alleviate this concern by looking at products with chronic illness (CI) or long-term care (LTC) coverage.

Many products can provide CI or LTC coverage in addition to a death benefit. If your client has an existing life insurance policy that no longer meets their needs, consider using a 1035 exchange to repurpose their old policy into two new policies, helping them secure both their death benefit and future care needs.

Securian Financial is one of the few carriers that accepts a 1035 exchange and will split the 1035 funds in-house. This can be an effective tool to customize your clients’ policies so they can receive more death benefit and LTC coverage than a single policy may provide.

This is a powerful and simple way to fully customize each solution to the client’s situation. Help them design a strategy that balances their LTC and death benefit needs without compromising on either.

Show your clients how to maximize their benefits.