Uncover planning needs with Principal® Business Needs Assessment

Business owners have many planning needs but often don’t have the time or expertise to address them on their own. Principal Business Needs Assessment is an innovative, digital solution that enables you to approach business owners and work with them to uncover their needs and develop plans to help solve them.

Deliver personalized assessments
Clients select from three key planning areas—protecting their business, protecting their employees, and protecting their lifestyle—and get a personalized assessment for each one completed (view a sample assessment). These assessments can be used to help guide your planning conversations.

Getting started is easy
Follow this basic process:

• Learn how Business Needs Assessment works—including a new demo video, step-by-step process, and other tools—at principal.com/businessneedsassessmenttools.
• Identify potential clients to approach.
• Choose and complete an assessment method with clients—guided assessment or email assessment.
• Review the completed assessment(s) with them and offer solutions based on prioritized needs.

Additional marketing resources

• Key person calculator. The number of owners with four or more key employees has grown significantly since 2010.¹ Key person insurance can help your clients in a matter of minutes better understand how much coverage may be needed and the approximate cost. Access calculator
• Principal Illustration Edge to be discontinued for new business illustrations. Learn more about its upcoming retirement.
• Help Protect Our Families campaign. Did you know 38% of millennials mistakenly believe life insurance is only for final expenses?² Talk to your clients about using life insurance as an asset to help with future needs. Visit our campaign website for additional tools.