Rise in Small- to Medium-Sized Businesses’ Optimism Offers More Sales Opportunities

Optimism among small- to medium-sized businesses (SMBs) is the highest it’s been since the COVID-19 pandemic began according to the most recent Principal Financial Well-Being Index^SM.¹ With this increased confidence, many employers are interested in adding solutions to help them protect their business, employees, and lifestyle—or to restore benefits they reduced due to the pandemic.
 
Principal^® Guaranteed Issue (GI) Term offers a flexible option to meet a variety of business needs such as funding key person insurance and buy-sell strategies or providing coverage to key employees as an additional benefit.

Talking points to start the conversation

• Principal 10- or 20-Year Term coverage for each eligible employee (minimum of 25) can help them supplement the typical group life insurance coverage limit of 1-2 times salary. And new, higher face amount multiples makes potential coverage amounts even more attractive.
• Guaranteed Issue underwriting simplifies the process for busy executives with no medical exams or labs required.
• Dedicated plan administration from our in-house Business Market Administration team helps clients manage their plan from start to finish—all at no cost.

Get started today

• Review the program overview to see who’s a good fit and get program details.
• Then, check the multi-life business underwriting guide for employee eligibility guidelines.
• Use this flyer with business clients to help share the benefits of the program.

Additional marketing resources

• New! Total protection review byline article. Highlights how offering a complimentary review of a company’s benefit plan can help employers move their business forward and attract and retain top talent. View 
• Principal Financial Well-Being Index^SM. Small- and medium-sized business optimism hits highest levels since 2019. See trends and full report
• U.S. Insurance Solutions capabilities video. As we continue to become more digital and bring new capabilities that make it easier for you and your clients to work with Principal, we developed a video to highlight those capabilities. View

1. The Principal Financial Well-Being Index^SM surveys business owners, decision makers, and business leaders aged 21 and over who work at companies with 2–10,000 employees. The survey was commissioned by Principal and conducted online by Dynata from March 12-16, 2021 with a total of 511 participants.