IMPORTANT Compliance Guide and Ad Guidelines

Updated, important, doing-business resources

As an insurance professional, we know you’ve got a lot to keep track of. That’s why we want to share two important resources:

• Compliance guide – for both life and annuity producers, this guide serves as an important resource supporting our commitment to fair and ethical sales practices and complying with applicable laws, regulations, and market conduct requirements*
• Advertising guidelines – an important resource including our advertising review policy and submission process, general advertising guidelines, and more 

Remember: keeping informed on compliance and advertising requirements is part of your contract with us so please review the updated documents below carefully.

*STATE VARIATION REMINDER: As an example, effective May 25, 2023, in the state of Delaware, all licensed insurance producers must keep records for 5 years, instead of 3 years. While North American’s general rule of thumb is to maintain all active customer files indefinitely and all inactive files for seven years, this illustrates the importance of checking your state regulations for variations.