What is a Social Media Campaign?
Social media tip: Use campaigns for a quick and easy way to post content to your social platforms.
We all know by now that people are using social media on a regular basis – in fact 90.4% of Millennials, 77.5% of Gen X and 48.2% of Baby Boomers check their social media feed daily.* And they’re not just using it to connect with friends and family – 54% of social browsers use social media to research products and brands.*
In order for your social media page to be effective, you need to be posting on a regular basis. Luckily, National Life has made this easy for you with our approved posts and it’s even more simple when you use our Campaigns.
So, what is a Campaign? A Campaign is a bucket of different posts on a specific topic – such as life insurance, saving for retirement or motivational messages. These posts will help you engage with your followers on that concept.