The #1 IUL is Getting Even Better!
The new FlexLife launches May 31.
We are excited to announce the launch of the next generation of FlexLife, available for sale starting May 31!
Here are the transition rules, plus a sneak peek of what to expect.
New Features
The new FlexLife offers clients more benefits and extra flexibility. They will love hearing about:
Premium Chronic Care Rider
Not yet available in CA and NY.
The Premium Chronic Care Rider offers a dollar-for-dollar payout without discounting.
- Benefit up to $3 million
- Choice (at time of application) of a monthly payout of 2% or 4%
- Issue ages: 18-75
- No waiting period
- Charge based on age, rate class, and death benefit
Value Added Services
Not available in all states.
- Automatically added to all eligible policies at no extra charge
- Provides a range of services through our partner Homethrive
Launch Theme
Our theme for the launch of the new and improved FlexLife is Glow Up Your Life.
“Glow up” is a term popular with gen Z and gaining prominence in popular culture, describing a positive change.
It highlights that:
- FlexLife is a stand-out product in the marketplace
- The #1 indexed universal life insurance is now even better than before*
- Having life insurance gives you peace of mind so you can fully live your life and shine
* Wink Sales & Market Report, 4Q2024 Life Insurance Company of the Southwest’s FlexLife was the #1 selling indexed universal life insurance