“Love Insurance” Has a Nice Ring to it
The living benefits we offer set us apart from the competition.
Using the love people have for their families and appealing to their emotions is one of the most effective ways to prospect. There is no better time than now to show your devotion to clients by educating them on the benefits of life insurance. As such, it is important to vet their goals and offer solutions that can serve multiple objectives, whether it be protection from death, access to money for emergencies¹, living benefit² riders, a potential source for retirement income³, or any combination thereof. All are perfect reasons to start the conversation on the value of life insurance.
1 Policy loans and withdrawals reduce the policy’s cash value and death benefit and may result in a taxable event. Surrender charges may reduce the policy’s cash value in early years.
2 Living Benefits are provided by no additional premium Accelerated Benefit Riders. These riders are optional and may not be available in all states or on all products. Receipt of Accelerated Benefits will reduce the Cash Value and Death Benefit otherwise payable under the policy, may result in taxable event, and may affect your client’s eligibility for public assistance programs. Riders are supplemental benefits that can be added to a life insurance policy and are not suitable unless the client has a need for life insurance. Riders are optional, may require additional premium and may not be available in all states or on all products.
3 The ability of a life insurance contract to accumulate sufficient cash value to help meet accumulation goals will be dependent upon the amount of extra premium paid in the policy, and the performance of the policy, and is not guaranteed. Policy loans and withdrawals reduce the policy’s cash value and death benefit and may result in a taxable event. Withdrawals up to the basis paid into the contract and loans thereafter will not create an immediate taxable event, but substantial tax ramifications could result upon contract lapse or surrender. Surrender charges may reduce the policy’s cash value in early years.