The Cost-of-Care Study Results are in

Can clients afford to self-fund a long-term care event?

The Mutual of Omaha cost-of-care study is conducted annually in over 300 cities in all fifty states, and the results are in – cost of services continue to rise in every category. In fact, the national average for a private nursing home room is over $100,000 per year.

To help you and your producers navigate the conversation about how clients intend to pay for their long-term care, we’ve updated and developed new cost-of-care tools: 

  • NEW Cost-of-Care Sales Ideas – Share the new Cost-of-Care Overview and Home Health Care Sales Ideas with producers to equip them to have powerful conversations with clients, including links to the materials that can be used.
  • Cost-of-Care Calculator – See the current cost of LTC services by state and view what those costs might be five, 10 or 20 years down the road.
  • Cost-of-Care Brochure – Use this brochure to help your clients understand the current cost of LTC services in their state.
  • Cost-of-Care Marketing Solution Center Campaign – All these tools and more are ready for you to share with your producers on our turnkey-campaign tool, Marketing Solution Center.