Encourage Clients to Purchase LTCi Now, Not Later

Your clients have busy lives. Between family and work obligations, they have a lot going on. So even if they understand the value of long-term care insurance, purchasing a policy often isn’t a top priority. But they may not be aware there’s cost associated with waiting.

It’s easy to put things off until tomorrow. But some of life’s decisions are too important to ignore. Waiting to purchase a long-term care insurance policy is one of them. Waiting may mean paying higher premiums down the road. Procrastinating also could lead to the inability to qualify for coverage.

That makes this concept well suited for:

• People who are inclined to put off the decision to buy
• People who think long-term care insurance is too expensive (it will only get more expensive the longer they wait)
• People who are concerned about future health issues
  (a change in health could make them ineligible for coverage)