Critical Advantage: Our Newest Sales Ideas
We’ve created two new sales ideas to help you find success when positioning Mutual of Omaha’s Critical Advantage portfolio of products.
Determining the Right Coverage for a Non-Working Spouse
The term “non-working spouse” is quite misleading, as this individual contributes just as much
– if not more – to the health and vitality of the household. Unfortunately, they don’t receive the
same protection as their “working spouse.”
Many companies do not offer disability income insurance coverage on non-working spouses.
This means if they were to fall ill, their inability to perform their vital tasks could have critical financial implications for a family.
Consider the additional expenditures should a family have to pay for an outside service to perform the following:
- Household cleaning and maintenance
- Grocery shopping and meal prep
- Childcare or home health care
These additional expenditures would be on top of the amount needed to cover healthcare deductibles, doctor visits, treatment and medication.
A lump sum payment from Mutual of Omaha’s Critical Advantage products upon diagnosis mean the non-working spouse can focus on what really matters – recovery.
Offer Critical Advantage when Selling Life Insurance
Life insurance protection is protection for the ones you love, once you’re gone – but what about while you’re still here? Do your clients know there is protection available for the present? Learn how to position Mutual of Omaha’s Critical Advantage portfolio as a complement to their life insurance policy and how the portfolio’s products can help replace lost income, pay health insurance deductibles, and even cover the cost of household expenses.