Critical Advantage: A Simple Concept Made Easy to Sell

With a simple concept that hits home with clients, as well as limited underwriting across all three products, Mutual of Omaha’s Critical Advantage Portfolio is a natural addition to any sale. What’s more, the Critical Advantage e-App allows you to complete and submit your cancer, heart attack and stroke and critical illness applications online.

The Critical Advantage e-App provides:

• Visual cues indicate your progress and prompt you for missing information
• Answers to questions reveal only the additional questions your client needs to answer
• Simple e-signature process
• Auto-save functionality so none of your information is lost
• A dashboard shows all your applications in progress

If you haven’t tried the e-App yet, take a look at the Quick Start Guide for a quick overview of how easy it is! Once you get started, you won’t want to place business any other way.