Reality Check: Life Insurance Awareness Month

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A Growing Need, Now More Than Ever
Despite the challenges we have faced as a result of the COVID-19 pandemic, our industry has started to rebound nicely. The need for the products that you sell and the services that you provide has never been more real to the consumer. In fact, 59% of uninsured Americans say they need life insurance now — that’s 73 million prospective customers!1 This opportunity is one that we have not seen in many years.

Since September is Life Insurance Awareness Month, now is the perfect time to ask your clients about their life insurance needs and coverage gaps. Your clients may be thinking more and more about the legacy they want to leave to their loved ones, or perhaps, they want to prepare ahead to cover their final expenses.

If either of these are their goal, we’re here to help you prepare for your client conversations during Life Insurance Awareness Month, and beyond.

Take Advantage of Existing Marketing Tools

  • Lafayette Life Agent Website – Visit our Marketing Materials page for sales strategies and kits filled with marketing tools to both share directly with your clients and make your job easier.
  • Share Financial Education Articles — No matter where your client is in life, Lafayette Life’s educational resources can help them understand different options available that may be able to help with their financial objectives.

Contact Clients for a Free Policy Review

As time passes, your clients’ needs change. See if their coverage is still adequate. Reasons a life policy may need updated:

  • Marriage
  • Divorce
  • Planning for Retirement
  • New child
  • Purchasing/refinancing a house
  • Nearing the end of the term

Invite your clients to a free insurance review: See the flyer

 Use Social Media to Maximize Your Presence

  • Follow us on LinkedIn for valuable content to help you grow your business. 

 

1LIMRA and Life Happens, 2021 Insurance Barometer Study.