3 Ways to Make the Most of Life Insurance Awareness Month (LIAM)
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Share our Life Needs Analysis Calculator
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Learn more about the LIAM 2022 campaign.
Join Roselyn in raising awareness of the need for life insurance
It’s that time again. September is Life Insurance Awareness Month (LIAM) at Allianz Life Insurance Company of North America, featuring a high-profile campaign created by Life Happens.
This year’s spokesperson, Roselyn Sánchez – actress, producer, proud mother and Puerto Rican – shares the message that life insurance is affordable and financially protects the ones you love.
And it all starts with this year’s theme:
Life insurance – an easy decision
This year’s campaign is about changing the narrative of life insurance from “making a big commitment” to “making an easy decision.” When there are so many choices to make each day for the ones we love, why not make one that’s straightforward and can be flexible to help meet your needs?
“Every choice I make, I make for my family,” said Roselyn. “So when it was time to get life insurance, I knew I made the right decision.” Watch her message – and share it with new life insurance prospects.
Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through ownership of life insurance and related products. © Life Happens 2022. All rights reserved. Life Happens receives annual financial support from more than 130 leading life insurance companies, including Allianz Life Insurance Company of North America, all of which share Life Happens’ commitment to making sure consumers have the knowledge needed to make informed insurance-buying decisions.
Life Happens does not endorse any insurance company, product, or advisor. The material is intended for informational purposes only. Materials available on the Life Happens website, including materials for Life Insurance Awareness Month, may not be compliance-approved.