Life Insurance Awareness Month
September is Life Insurance Awareness Month (LIAM). It’s a great opportunity to put a spotlight on the importance of protecting what matters most.
Our focus is the business market where we offer solutions for business owners, key employees, and their families. We’ve been a leader in the business life insurance market for over 20 years, so we know how to help you succeed.
The sales opportunities are vast, including:
- Funding for business concepts—like key person insurance, buy-sell strategies, and bonus plans that help with business protection, business succession, and key employee retention and retirement
- Funding for nonqualified deferred compensation plans—including corporate-owned life insurance
- Personal coverage for owners, key employees, and their families—like income replacement, retirement planning, and legacy and estate planning
- Funding for trust-owned solutions
LIMRA shared the following statistics in their annual facts about life insurance flyer:
- 40% of American adults (close to 100 million people) believe they need more life insurance.
- 47% say they would have trouble paying living expenses within six months if the primary wage earner died.
- Only 29% believe they are knowledgeable about life insurance
- 52% say they are somewhat or very likely to buy a policy issued by using accelerated underwriting (read more about Principal accelerated underwriting)
Check out the life insurance calculator to help get the conversation started regarding the need for life insurance. https://life.employers.principal.com/life-calculator.
We are here to help you grow your business and assist more clients with individual and business owner solutions. Any questions, please let us know!